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Cost: Free to audit, $39/month for certificate Focus Areas: SEO, SEM, Social Media Marketing, Data Analytics, E-commerce Best For: Beginners looking for a comprehensive introduction to digital marketing and e-commerce To be honest, if you haven’t launched a career in the booming world of online business yet, now is the time. using 12 data points in the categories of Yes! A digital marketing certificate is well worth the time and money if you want to start a career in digital marketingor add to your existing skills. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Digital Marketing Certificate Overview This is an exciting yet challenging time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies to engage online audiences, cultivate digital opportunities, and achieve a competitive advantage. 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